Promotional products, used as dimensional in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.
Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion.
Promotional products are powerful, both as effective forms of communication and as usable, necessary tools. Study showed that over 75% of people of who received a promotional product in the past two years can recall: the actual product received, the advertiser and the message.
Promotional products offer a great reach – over 70% of an audience received a promotional product in the last 12 months. More importantly, over 33% of them had the item on them on regular basis, advertising the company who gave it to them.
Promotional products create high recall percentage – over 75% of audience could recall the advertiser’s name on the product they had received in the past 12 months, but only 53% of those could recall the name of a single advertiser included in other media (such as newspaper and TV).
Low cost per impression result - over 50% of audience did business with the advertiser after receiving the promotional product. Of those who had not done business yet with the advertiser, almost half stated that they were more likely to do business with the organization that gave them the item. 52% of the participants reported their impression was more favorable since receiving the item.